“Only one call away”: Recruiting videos that re-brand government work

As we’ve mentioned in recent columns and posts, state and local governments are increasingly facing competition with the private sector and nonprofits when they try to recruit new employees. It doesn’t help that many young people are cynical about government, perceiving it to be bureaucratic, stodgy and slow paced. Local and state governments are fighting this image with videos that show the wide range of jobs and (especially) the potential for satisfying work.


We periodically want to highlight recruiting videos that we think are effective. Our thanks, once again, to the Alliance for Innovation, for suggesting the two we’ve provided below. The first is from Ontario, California. The second is from Fort Lauderdale, Florida.




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